Is your glass half empty or half full long
By: Sandy Saburn


Is Your Glass Half Empty or Half Full?

Everyone knows the travel industry has taken a tremendous hit during 2020. The scope was unimaginable just a few weeks ago. And yet, here we are.

Despite that, more than 1,000 travel industry professionals participated in Travel Entrepreneurship Week looking for inspiration for their businesses. And boy did they find it! I’ve heard from so many people who found themselves re-energized about their businesses in a way they couldn’t have imagined just two weeks ago.

You know travel is going to come back. People are longing for it. They are desperate for it. And they want the assistance of a professional when planning their trip.

For many advisors, business is starting to come back. We are seeing a lot of bookings for 2021 and even a few for 2022. No one would exactly call it wave season, but it’s a step in the right direction.

And yet, many advisors aren’t getting any business at all. Their phones are quiet, and the inbox is empty. Why are some booking and others are at a standstill?

I think it has to do with 2 things: Mindset and marketing.

There is no doubt that having a positive mindset contributes to a positive bottom line. Any doctor will tell you that patients with a positive attitude will heal faster than those with a negative attitude. Travel agents who are positive about the future are the first ones to see business return. They are attracting clients and bookings, while negative agents are actually repelling them.

In a lot of ways marketing ties into this. People who are positive about the future have been marketing and communicating with their clients all along, where those who are pessimistic about the future have given up in frustration.

While we are all ultimately responsible for our own attitudes, it certainly helps to be surrounded by positive people. It is really hard to maintain a positive outlook when everyone around you is negative. I encourage you to look at your own travel industry community and evaluate its positivity. Does it inspire you? Are the messages you hear from your colleagues, host, consortia, or other travel communities fuel you with ideas and optimism?

I hope the answer is a resounding YES! If it isn’t, please find a new community to give you that much-needed boost. Many of you are solopreneurs and that has its own set of challenges – don’t add to it by surrounding yourself with negative people.

You have the power to make a big impact on your business by changing one little thing: your attitude. Focus on forward and believe in the future. And watch amazing things happen!