When you are trying to build a business, it’s always great to learn from and be inspired by others who are succeeding in what you are attempting to do. One of the easiest ways to do this is by following successful travel pros on social media.

Today I am sharing examples of people who are doing a great job leveraging social media to build their businesses. These aren’t names that everyone in travel knows, but real people just like you and me. Both of the agents focus on honeymoons and similar types of travel, but their social media activities could also work for other travel specialties. I hope their activities inspire you!

Shannon Cunningham LeBlanc, Paradise Vacation Escapes

Facebook: https://www.facebook.com/ParadiseVacationEscapes/

Instagram: https://www.instagram.com/paradisevacationescapes/

Shannon will be quick to tell you that she is in love with love! As a result, her business focuses on romance travel which includes honeymoons, destination weddings, and romance travel. She does a fantastic job of using Facebook Live and Instagram to reach her audience. Shannon uses Facebook Live very effectively to connect with her audience, and she shares her weekly ezine – both of these bolster her reputation as a romance travel expert.

Next week (October 1-6) Shannon will be in Jamaica managing the activities of a destination wedding she booked. While there she will be posting on social media and hosting Live sessions via Facebook and Instagram. This is a great way to see what happens behind the scenes at a destination wedding.

Amy Kaufman Relihan, Time Together Travel

Facebook: https://www.facebook.com/TimeTogetherTravel/

Instagram: https://www.instagram.com/timetogethertravel/

Social media is newer for Amy than it is for Shannon. And she’s newer to the travel industry too. But she is taking it by storm! Just a month ago Amy started hosting a weekly travel show using Facebook Live. In that one month she has tripled her followers and has reached more than 9,000 people. That’s just in one month! Each week Amy talks about a different destination and shares her insights on that location. This is a great way to showcase your expertise.  Check out Amy’s social media accounts and you will see that there is strategy behind what’s she is doing. And it’s working!

And one other social media event to put on your calendar: Travel Talk Live hosted by our sister company, GIFTE (Global Institute for Travel Entrepreneurs). It streams via Facebook Live on the GIFTE page each Tuesday at 12 noon ET.

I hope these fantastic women inspire you and help you use social media more effectively.