Gifted Travel Network is excited to announce that CEO and Co-Founder, Vanessa McGovern, will lead a social media takeover of the AmaWaterways Instagram account during the June 16th sailing of the newly launched, luxurious AmaMagna.

“I am thrilled and honored to be able to take over the AmaWaterways Instagram account during one of the first sailings of the AmaMagna. My goal is to take AmaWaterways Instagram followers on an authentic behind-the-scenes exploration of the newest and most innovative river cruise ship to date. I plan to share posts and Instagram Stories as well as a few Live videos to showcase all the many offerings.”

An Instagram takeover is a new trend in marketing that is becoming increasingly popular in many industries. In today’s digital world, consumers look for authentic reviews and experiences to make a buying decision for their travels. Marketing trends show that consumers want more than overly curated and rehearsed posts and videos. An Instagram Takeover allows the followers to really get in depth insights into the trip experience in meaningful ways. As AmaWaterways is leading the river cruise industry in innovations, they are also innovating in marketing and allowing for a travel trade partner to gain access to their account so that a real time experience can be shared.

“Our travel trade partners are the lifeblood of our business. Vanessa McGovern is a strong supporter of AmaWaterways as well as an excellent photographer so we are excited to have this opportunity to have her share a real time traveler’s perspective on this much anticipated new ship,” said Alex Pinelo, Vice President of Sales for AmaWaterways. “We have many travel advisors who follow our Instagram account as well as loyal AmaWaterways guests and we are sure they will enjoy following along in her journey as she discovers the spacious suites, four restaurants, expansive Zen Wellness Studio and of course, the wonderful crew who will be taking care of her during the week.”

Vanessa McGovern sets sail from Vilshofen, Germany on June 16th and ends in Budapest on June 23rd to experience the Romantic Danube itinerary. Vanessa will be traveling with a group of 18 guests and will share many memorable moments along the way. Watch for her first post to the AmaWaterways Instagram account starting June 16th from Prague as she makes her way to the AmaMagna in Vilshofen, Germany.

Follow the AmaWaterways Instagram account here: