So, what in the world is a consortium anyway? Webster’s Dictionary’s definition for the word consortium is “an agreement, combination, or group (as of companies) formed to undertake an enterprise beyond the resources of any one member”.  In the travel industry, a consortium is a company that creates relationships between suppliers, vendors & travel agencies and uses its collective buying power to negotiate benefits for all parties involved.  The most common consortia in the industry are Virtuoso, Signature, Ensemble, Travelsavers/Affluent Traveler Collection, Travel Leaders and American Express.

Using its collective buying power, a consortium can negotiate benefits for the end user (your client) like room upgrades upon arrival, onboard credits, spa credits, free breakfast, etc – giving the member travel agent a unique selling proposition relative to other travel agents or the online booking engines.  In addition, the consortium can negotiate preferable commission structures that then get extended to all travel agency members.